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Oliver Buchannon
Morgan Lemonidis

long time listener, first time caller. 3x CFO, now FOL-IO Co-Founder

No Scotland, No Party

Jul 1, 2026

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5 min read

No Scotland, No Party

Our unofficial winners and losers of the world cup, so far

Morgan Lemonidis
Morgan Lemonidis
The Playbook of the Modern Creative CFO

Jun 17, 2026

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5 min read

The Playbook of the Modern Creative CFO

(And we've talked to a lot of them)

Morgan Lemonidis
Morgan Lemonidis
Outcome Based Pricing and the AI Hype Cycle

May 6, 2026

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5 min read

Outcome Based Pricing and the AI Hype Cycle

What’s real, what’s Linkedin attention-slop, and what it means for your margin

Morgan Lemonidis
Morgan Lemonidis
Services Businesses: The most disrespected business model in the creative economy

Apr 22, 2026

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7 min read

Services Businesses: The most disrespected business model in the creative economy

Or: How “agency” became a dirty word

Morgan Lemonidis
Morgan Lemonidis
Access models Part II: Screaming into an Expensive Void

Apr 8, 2026

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10 min read

Access models Part II: Screaming into an Expensive Void

Or: to distribute or not to distribute, that is the question

Morgan Lemonidis
Morgan Lemonidis
Access Models: the supermodels of the creative economy

Apr 1, 2026

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8 min read

Access Models: the supermodels of the creative economy

See also: Concepts that peaked in the 90s and 2000s

Morgan Lemonidis
Morgan Lemonidis
The 3 Business Models of the Modern Creative Economy

Mar 18, 2026

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10 min read

The 3 Business Models of the Modern Creative Economy

Part I: Audience businesses in a content-soaked world

Morgan Lemonidis
Morgan Lemonidis
The Gospel of Gross Profit pt. 2

Mar 4, 2026

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11 min read

The Gospel of Gross Profit pt. 2

Why so hard?

Morgan Lemonidis
Morgan Lemonidis
Preaching the Gospel of Gross Profit

Feb 18, 2026

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9 min read

Preaching the Gospel of Gross Profit

Or, how to tell if The Work is actually *worth it*

Morgan Lemonidis
Morgan Lemonidis
People are the Building Blocks of Creative Work

Feb 3, 2026

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9 min read

People are the Building Blocks of Creative Work

So why are we so sloppy with them?

Morgan Lemonidis
Morgan Lemonidis
Introducing FOL-IO

Jan 21, 2026

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7 min read

Introducing FOL-IO

Creative businesses are *operationally challenged* - and we’re building a system to fix them.

Morgan Lemonidis
Morgan Lemonidis
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FOLLOW THE THINKING

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